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Consumer
Alert: Take Action to Protect Your Privacy - May, 2007
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Goggle, Inc. plans to buy DoubleClick Inc. This merger presents
significant privacy implications. The combination of DoubleClick’s
Internet surfing history generated through consumers’ pattern of
clicking on specific advertisements, coupled with Google’s database of
consumers’ past Internet searches, will result in the creation of
“super-profiles,” which will make up the world’s single largest
electronic repository of personally and non-personally identifiable
information. Without appropriate safeguards, this database could, for
example, be made available without consumers’ knowledge or consent to
secondary users, including vendors of personal data, as well as made
public as evidence in litigation or through data breaches.
Please consider sending a sample consumer letter to the Federal
Trade Commission. Together we can work to protect consumers’ privacy!
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